Advisory Board


	Kelli Calabrese Kelli has been a fitness industry leader for close to 3 decades. She has owned and operated a chain of fitness centers, managed corporate fitness locations for companies like Calvin Klein & Beneficial Insurance and founded a school that prepared over 3,000 candidates to become certified fitness professionals. Kelli was the lead fitness exert for eDiets and eFitness, is the author of Feminine, Firm & Fit, the fitness expert for Montel Williams and the master trainer for Adventure Boot Camp. Kelli has spoken internationally to both fitness pro’s and consumers about living in excellent health. She is an executive with Isagenix, the World Leader in Nutritional Cleansing and was a candidate for Jillian Michael’s trainer role on NBC’s the Biggest Loser. Her articles and interviews have appeared in countless media outlets including NBC, CBS, ABC, FOX, Oxygen, Shape and others. Kelli’s website www.KelliCalabrese.com.
	Leanne Ellington: After running and owning several successful fitness businesses, researcher, writer, TV personality, entrepreneur, and author of How To Ditch the Bitch, Leanne Ellington transitioned to focus her career on the “Inner Game’ of transformation. Ditch the Bitch was created to help women all over the world feel more empowered, confident, and happy by taking back control of the driver’s seat of their own lives. Leanne’s first career endeavor was focused on the Outer Game of fitness and weight loss and helping women makeover their bodies and their lifestyle. It was completely fueled by her own personal desire to overcome the overweight and out of shape body that she had been carrying with her ever since childhood. But it quickly became very apparent to Leanne that the distinction between ‘losing weight” and “loving your body and your life” were two very different things. After her deep exploration of mindset, the brain, pain, and inner self-talk and how it controls perception and experiences, she fell in love with helping women work on the Inner Game of their transformations and Ditch the Bitch was born. http://howtoditchthebitch.com/
	Rocco Castellano For over 35 years Rocco Castellano has been innovating business principles for the fitness industry. From the time he trained his first client in his cousin’s gym in Ridgefield, NJ at 14, to being the first Certified Personal Trainer in NJ certified by the National Academy of Sports Medicine and creating a High Intensity Training protocol for his personal training business that got him unprecedented media attention… Castellano never stopped becoming better at what he did. Graduating from the school of hard knocks and leg breaker “U”, Castellano moved from New Jersey to Cincinnati, OH where he knew no one, and built a million dollar business from scratch. In the mean time he created a branding philosophy that catapulted him into a well known Fitness Celebrity with his own askROCCO radio segment, weekly syndicated fitness column and frequent appearances on the ABC, NBC, CBS and FOX affiliates as well as winning an Emmy for his role in the nominated episode of MTV’s MADE… and wrote 3 books and co-authored 2. With his unique perspective on Branding and a liberal use of F-bombs, Rocco has poised himself as a premiere coach taking clients from Zero Money to well over 7 figures. He encourages you to establish a deeper understanding of your ideal client by knowing your own “Core Values” and distributing your “Branded” message of: Who are you? What are you about? What you stand for? to increase sales and laser focus your marketing to establish, build and maintain relationships with potential clients who want what your passionate about. Visit Rocco http://roccocastellano.com
	Dawn Terwilliger Dawn is the founder and CFO of LoDo Media, inc., a Denver based internet marketing and video production company focused on helping fitness and personal development professionals maximize their online presence. Dawn is a Psychological Kinesiologist, NLP Master Practitioner and graphic artist, as well as a successful fitness competitor and sports model who has been featured in a number of fitness books and infomercials.
	Emile Jarreau From military trained muscle, bodybuilding and extreme fat loss, Emile Jarreau, aka, Mr. Fat Loss has served over 10,986 others lose Over 4+ tons of fat and has finally found his niche…”The Ability To Teach The Fine Art of Fat Loss.” He’s a certified fitness professional,writer and author with a background in performance nutrition. He is a former candidate of the US NAVY SEAL TEAMS with over 27 years of experience in fitness training and coaching at www.M2ProDesign.com or www.M2FitnessProsLBC.com
	Steve Krebs is co-founder of The Pack Fitness Business and Changing the Game: The Fitness Business Event. Steve coaches fit pros and facility owners on how to run a high profit performance and fitness facility. Steve has been running fitness and performance facilities for 12 years, and has successfully operated Next Level Athletic Performance Inc. for 8 years in an area ranked top ten places to own a business in Forbes Magazine. The Pack Fitness Business Mentorship is known for transforming businesses, in turn transforming the lives of its members and their families. http://thepackfitnessbusiness.com
	Dax Moy is the Chief Inspiration Officer of The DaxFIT Group Of Companies. For more than 15 years Dax Moy has been exploring, explaining and expanding the realms of change science for the public, health professionals and personal trainers alike.As one of the World’s leading educators and practitioners, he has delivered change science education to hundreds of organisations and thousands of trainers, coaches, therapists and health practitioners from all around the world as well as impacting well over quarter of a million people through his world renowned Elimination Diet program.As the CIO of the DaxFIT Group Dax regularly circles the globe delivering high-level education programs focused on creating rapid yet long-term change strategies to individuals including Royalty and and Celebrities and to executives, multi-national companies and executives.Dax’s perspective on change science has been featured in The New York Times, The Washington Post, The Evening Standard, Mens Health, Mens Fitness, Vogue, Grazia, Cosmopolitan as well as CNN, Fox News, BBC, ITV, Channel 4 and Sky TV.Dax’s is the author of The MAGIC Hundred Goal Achievement Plan and is currently working on his new book The Gift, to be released in September.Dax is a walking paradox; fiercely peaceful, stubbornly helpful, flexibly structured, takes fun seriously and (as anyone who has ever met him will testify) profanely profound. His favourite colour is Sunset. http://www.DaxFITLife.com
	Luka Hocevar is an entrepreneur, author, strength/fitness/business coach (yes, all that), world traveler, life enjoyer (is that even a word?) and former pro-basketball player who is working on hooping consistently again. There’s a lot more to him, but he’ll tell you those stories over a drink some time (or maybe you can read about them on his blog). Since he was wee little kid, Luka was entrepreneurial Unfortunately, many times it took him down the wrong path. Sports and fitness saved him. That is why these days he is all about running his businesses that are his purpose – his gym Vigor Ground Fitness and Performance which is located in Seattle, WA, and the gym he started in Slovenia, Vigor Move & Live. To serve his clients and change their lives is the internal alarm clock that gets him up in the morning.Luka also co-wrote the national best seller, The Fit Formula and self-published The Fitness Business Mixtape. He has also written for a number of top fitness and lifestyle blogs. More than anything, he loves writing to get all the things in his head out on paper and help people find solutions (or maybe help tip them out of ambivalence on a certain matter). Sport and fitness saved Luka’s life. He was a knucklehead when he was younger. His coaches, team, family and drive to be the best basketball player (and the most capable athlete) is what tipped the scales and made him turn down a different path. When he was done with playing professional basketball, he went into fitness (he was actually in it all that time, but that’s a story for another day) and for the last decade he has been purposeful about helping people change their life through the vehicle that changed his. Luka trains athletes, youth, and anyone that has a goal and desire to change for the better (those who don’t; he helps them find it!). http://www.vigorgroundfitness.com

	Funk Roberts is President and Owner of Funk Roberts Fitness and FunkMMA.com. He is a former Professional Beach Volleyball player turned Certified Personal Training, MMA Conditioning Coach and online fat loss expert. With 20 years experience he has helped thousands of fitness enthusiast, combat fighters, trainers and coaches reach their fitness goals and improve athletic performance through his programs. Each week, Funk reaches over 250,000 combat athletes worldwide through his newsletter, social media and online programs and has helped fighters prepare for battle in most of the major MMA and Combat promotions including UFC, Bellator, Glory, K1, ADCC and Grapplers Quest, making him one of the strength and conditioning leaders in the combat sport community. He is also a Certified Metabolic Trainer, MMACA Conditioning Coach and Kettlebell Specialist who has appeared on ABC, NBC, CBS and FOX affiliates. You can connect with Funk through his http://www.funkmma.com blog which has over 200 workout videos, nutrition tips and training advice all targeted to MMA, martial arts and combat athletes around the world.
	Curtis Mock is an entrepreneur, marketing expert, author, and founder of several companies in the fitness industry. His mission is to help fitness business owners market their business effectively. Curtis maintains a popular marketing website at www.FitnessMarketing.com where gym owners can access hundreds of marketing resources as well as his popular TV show for fitness entrepreneurs, Fitness Business Television. His candid personality and willingness to help others become successful has created raving fans among gym owners here in the U.S. and abroad. Curtis and his team have helped thousands of fitness business owners with all of their fitness marketing needs.